PORTINA: STRENGTHENING THE ENTREPRENSEIRIAL SOUL AMONG THE COMMUNITY

Penulis: Biasworo Adisuyanto Aka

PORTINA, or the Indonesian Traditional Sports Conservation Association, has great potential to strengthen the entrepreneurial spirit among society. In this fast-paced and sophisticated modern era, traditional sports are often marginalized by more popular modern sports. However, PORTINA exists as a guardian of the continuity and diversity of Indonesian culture through the development and preservation of traditional sports.

One important aspect of PORTINA's existence is its ability to empower local communities as entrepreneurs. Through promotion and education about traditional sports, PORTINA opens up new opportunities for people to develop businesses in this sector. By introducing traditional sports to more people, PORTINA not only preserves cultural heritage, but also creates new economic opportunities.

In addition, through activities and events organized by PORTINA, such as competitions, exhibitions and workshops, people have the opportunity to learn about cultural values ​​and skills related to traditional sports. This not only increases awareness of our cultural heritage, but also inspires the younger generation to engage with and re-enrich these traditions.

In the ever-growing digital era, PORTINA has a great opportunity to utilize technology to expand its reach and impact. Through the use of online platforms, such as websites, social media and special applications, PORTINA can connect with the wider community, not only in Indonesia but also throughout the world. By promoting traditional sports through online platforms, PORTINA opens the door for people from various backgrounds to access and understand the richness of Indonesian culture. Videos, images, articles and interactive information can be used to educate people about the various types of traditional sports found in Indonesia, as well as the history, cultural values ​​and techniques involved.

Not only that, PORTINA's existence in the digital realm also creates new business opportunities. In the tourism industry, for example, the promotion of traditional sports through online platforms can attract local and foreign tourists to visit places where these sports are practiced. This can create new revenue streams for local communities involved in hosting events or providing tourism-related services.

Apart from that, the use of technology also opens up opportunities for the development of products related to traditional sports. For example, creating special applications or software to help train or monitor athlete performance in certain traditional sports. In addition, merchandise products such as clothing, equipment and traditional sports accessories can be marketed online to traditional sports fans and practitioners throughout the world.

Thus, PORTINA's existence is not only about preserving traditional sports, but also about building a strong entrepreneurial spirit among the community. Through joint efforts in promoting, preserving and developing traditional Indonesian sports, PORTINA brings broad benefits to the nation's culture, economy and identity. (Bias)